Buy Local, Buy Canadian Awareness Campaign

This project challenges students to design a visually engaging awareness campaign that supports Canadian businesses in the wake of recent economic challenges caused by the U.S. trade war. Through creative illustration and professional-quality design in Adobe Illustrator, students will develop impactful visual materials that promote the value of buying locally. In collaboration with the Central York Chamber of Commerce, the campaign will focus on educating and influencing young Canadian consumers through vibrant, youth-targeted design.

The Central York Chamber of Commerce is a dynamic business organization serving East Gwillimbury and Newmarket. Focused on innovation and transformation, the Chamber supports businesses and leaders in creating a thriving community. Guided by principles of economic vibrancy, civic leadership, social responsibility, and Diversity, Equity, Inclusion, and Belonging (DEI&B), the Chamber welcomes entrepreneurs, organizations, and newcomers alike. It redefines leadership by fostering professional and personal growth in an inclusive, forward-thinking environment.